Celeb Twitter Feuds

In Ted Casablanca's section of the E! online website he always gets down to "the awful truth".  A recent story by Ted, "Are Celeb Twitter Feuds the New Trending Topics?" (it can be read here) struck me as pretty interesting.  Ted suggests that in an effort to gain new followers and keep their own names in the press, celebs start twitter feuds between themselves and another high profile individual.  Interestingly enough, I kind of think Ted's right.  It seems the celebrities who do steep low enough to have a Twitter feud are those who need a new reason to be in the spotlight, or those who we would expect immature behavior from.